

The cost of a self-service interaction is measured in pennies while a live customer support interaction can cost up to $12.Īgents are freed from dealing with mundane, repetitive queries and have more time to help those customers who really need it. Once it’s up and running, user documentation costs virtually nothing to maintain. Lightening the load on the customer support team means costs are lowered and you can help more customers with fewer agents. When customers have user documentation to rely on, this results in fewer calls and emails to your customer support team. 86% of customers said they would be more likely to stay loyal to a business if the business invested in onboarding content that welcomes and educates customers after they’ve bought the product. It’s all about creating a positive customer experience after the sale. They can spend time browsing the docs and learning how the product works. New users are much more likely to successfully onboard with your product if you provide them with informative user documentation.


No product is so intuitive that customers can instantly understand all of its features and use cases. The stakes are high when it comes to delivering valuable user documentation for your customers.īenefits of user documentation Make easy onboarding for new usersįor any new user of a product, there is always a learning curve. According to Forrester, 70% of customers prefer to use the company’s website to get answers to their questions rather than using phone or email.īut unclear or confusing user documentation makes customers angry, throws doubt on the quality of the rest of the product, and negatively impacts future purchases with the company. User documentation is what your customers want. Whenever they have a question about your product, they can consult your online knowledge base for answers. Offering user documentation means you’re enabling your customers to self-serve. They’ll just abandon your product instead, maybe asking for a refund, and that outcome is not good for anyone. Without documentation, customers are left to fumble in the dark, or else to contact your support team.Īnd the likelihood is, if they have to reach out to a human for support, many customers won’t bother. If you sell products to customers, it’s likely you will have heard of user documentation.Ĭustomers are always going to need help, and user documentation is one of the best ways to provide this assistance. Tips to make your user documentation stand out.Here are some of our favorite recent Photos of the Day that celebrate the power of GoPro + SuperPhoto. Whereas AUTO analyzes a wide range of scene statistics-such as dynamic range, available light and scene motion-then automatically selects one of four methods for processing the image: HDR captures the industry standard for a high-dynamic range photo by balancing the over- and under-exposed areas of a photo. SuperPhoto offers two different options: HDR and AUTO. SuperPhoto takes the guesswork out of selecting the perfect photo settings and delivers a color-rich GoPro still photo every time. These pocketable cameras take incredible still photos, too! SuperPhoto was introduced to GoPro in 2018 on HERO7 Black, and it continues to be one of our favorite GoPro capture modes-because YES, GoPros do more than just take awesome videos. Today is World Photo Day, so we at GoPro thought what better way to celebrate than with a little tribute to one of our favorite photo modes-SuperPhoto.
